We have commented a few times that WordPress is the best cms for seo in the world. Despite the facilities that WordPress provides, it is still necessary to follow good practices in creating your website so that it becomes safe, fast and optimized for search engines. The intention of this post is that you know how to use WordPress in the best way. Plugins, only what is essentialWordPress is a platform that allows the installation of several plugins on your site, however the more they are used potentially the greater the possibility of slowness generated in the access of your visitors. In addition to the slowness that will be added to your site, new security vulnerabilities will also be added. For these reasons it is recommended to use as few plugins as possible when installing your WordPress. Keep the WordPress up to dateA good practice for any platform on the internet is to keep all elements updated, so it is important to update WordPress with each new version that is available, as well as its plugins and themes. Keeping all components up to date is about 40% of the optimization and security steps for any system. In addition to keeping your WordPress up to date, it is important to update your PHP version. Improve website rankingA good practice for attracting more people to your website is to create articles and posts optimized for search engines. A WordPress plugin that helps with this is Yoast SEO, in addition to analyzing your text and suggesting improvements, it will make it easy to configure description, title and images. Robots.txtThe main element that will make your site possible to appear on Google, and other search engines, is the Robots.txt file . This file has the function of telling search engines what will be indexed on your site . However, there is a security counterpoint, a badly configured robots.txt will expose all the security flaws on your site. In the help center of Blogger Cage we have Robots.txt from WordPress showing how to create a robots that will guarantee the indexing of your site on Google and still make it safe. Much of the security of how to use WordPress comes from creating a user that can only be accessed by yourself. So avoid leaving your username and email access to WordPress exposed on your pages and articles. In this Help Center article, we ’ve shown good practices in creating strong passwords . Following these steps your website will be much safer, faster and optimized to attract more visitors and have a great visibility on the internet. Want to learn more about using WordPress?In our help center we have two categories aimed at improving WordPress performance and security. Interserver's WordPress HostingNow that you've seen tips on how to use WordPress, how about having access to Interserver's WordPress hosting , optimized for those looking for the best results. Build your strategy, create your content and leave the rest to us. Count on:
Did you think it's over? We also have a complete post here on WordPress SEO Tutorials for Beginners .
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A marketing ting calendar is essential for any marketing professional. Every day a lot happens, from presentations and deadlines, to data analysis and customer communication. Therefore it can be difficult to maintain the notion of everything that must be done on a given day. This is why it is so important for marketing specialists to have a marketing calendar that keeps them on the right track, managing tasks and deadlines. Why should you use a marketing calendar?In addition to the above, marketing calendars are becoming one of the most useful tools for companies. That is, a 2020 marketing calendar can help them track leads, costs, and profits. Identify opportunitiesWhen designing your marketing calendar you will want to take a proactive approach and include all those activities related to marketing for the whole year. This tool will allow you to divide tasks by month, week and days. This way you will have a clearer project flow. In addition, the calendar mapping will also facilitate the identification of opportunities and gaps in the project deadlines. Must Read: Importance of Digital Marketing Helps you organize tasksA marketing calendar helps you keep all your tasks updated and organized. And you can do it not only when those tasks are completed, but with any relevant information, including direct sales opportunities or marketing campaigns . As part of the marketing strategies to implement, a calendar will allow you to allocate a space focused on tracking costs, profits, as well as potential clients and conversions, including any other information that you consider relevant for a specific task. Important information is easily accessibleBy considering a marketing calendar as a set of important and to-do tasks, you have the opportunity to save data and any other information in one easily accessible place. As a result, this calendar will also come in handy during meetings or review sessions. That is, each time you have to report on the effectiveness of a specific task or marketing campaign. Helps you set deadlines and expectationsOne of the best parts of having a marketing calendar is that it helps you set deadlines and expectations. If you keep it up-to-date, you should have no problem when the deadlines for posting content or performing some other marketing task expire. Also, keeping track of deadlines is important to make sure you don't have too many overlapping dates. Not only that, by setting expectations, your team can plan ahead when new announcements are made or new tasks are implemented. conclusionAnd while creating an effective marketing calendar may take some time, it is all worth it in the end. These types of resources make it easier to identify which marketing campaigns have worked in the past and which have not. Not only that, with a marketing calendar you can also compare the effectiveness of tasks, as well as events. Ultimately it will serve to keep your website organized and consistent. Related Posts:It may seem that nowadays when thinking about a sales channel our minds automatically direct us to any online system, but the sales channels are very varied and you must be clear on which one you should direct your business to. Your products will be shown and will reach your customers through the sales channel you have chosen, although as we will see in this post, you can make a single selection, or conversely opt for more than one. How to choose the sales channel?Lets start by the beginning. Before knowing which sales channel is best for our business, we must be clear about what types of channels there are. To make it easier, we will divide them into two large groups: online sales channel and offline sales channel. Must Read: What is Digital Marketing Offline sales channelOffline sales channels are all those that do not operate in a web system. They are the oldest and the best known, but let's see some examples of this type of channel. Physical point of saleThe best-known sales channel for all audiences is the physical point of sale. It contains all or part of the products or services that our brand offers. For example, a retail store is a physical point of sale, generally specialized in a sector and with qualified personnel in it. From a small furniture store, to a hairdresser or an advertising agency. In any case, the physical points of sale do not have to be specialized retail stores, but rather cover other business systems such as franchises. A franchise is a contract between two parties. One of them, the franchisor, transfers for a certain period of time to another party, the franchisee, the right to produce, distribute or use a good or service that has been developed by the franchisor. In exchange, a consideration is negotiated that may be of a different nature. Much of the best-known business chains operate under the franchise system. Telemarketing or direct sellingAnother type of offline sale is telemarketing or the direct sale of a product that does not imply the need to have a physical business. Although the basis of both systems is similar, to sell a product to the final consumer, they have small nuances that differentiate them. The telemarketing is based on telephone calls in which the products or services offered brand. Marketing is completely direct, which facilitates customer loyalty. On the other hand, direct sales are not necessarily made through phone calls. It resembles a system of distributors, where employees are in charge of marketing the products or services directly with customers. An example of this type of sales channel can be Avon or Herbalife . Online sales channelWithout a doubt, today it is the typology of sales channels that is most talked about. Some models of online sales channel are as follows: Online storeCurrently, it seems crazy that the option of an online store or e-commerce is not present as a sales channel for your business. And it is that, for many businesses, it can be a success, as long as it works correctly and you take care of keeping it up to date. Just as the physical store requires maintenance so that the brand image is not deteriorated, the same happens with the online store. Loading products, updating the visible information of your online store and the speed of this, among other things, must be your priority if it is going to be your brand's showcase. If these tasks are beyond your reach, you can always count on experts who are in charge of keeping your e-commerce up to date is key. MarketplaceIn addition to having its own e-commerce, the products or services of a brand can be marketed on external platforms. Marketplaces can be the perfect settings for this. For example, Amazon increases its volume of products every day and thousands of companies take advantage of this Marketplace to market their products. If you do not have a budget to develop and maintain your own online store, choosing a Marketplace as a sales channel may be a good option. Social networksIf we think of an online sales channel we cannot forget social networks. With it we can achieve the closest thing to impulse buying that is carried out in a physical store. Both Facebook and Instagram have the online store version incorporated. Products have long been labeled in photos, giving direct access to their purchase. Evolution of sales channelsStartAt the beginning of the markets, there was only a single sales channel for each company, which has gradually evolved. Today there are still businesses that choose to be present and operate in a single sales channel, so their strategy is a single channel. MultichannelOver time, the multi-channel strategy appeared. This strategy is based on being present in more than one sales channel at the same time, but without a direct connection between them. Therefore, customers will appreciate differences between one channel and another, despite being the same brand. Omni-channelWith omnichannel all sales channels in which a brand is present are unified. The client will not be able to find differences between all of them. Because these types of sales strategies exist, businesses do not have to choose a single sales channel, but rather they can choose the options that best suit their target audience. Since each channel needs different marketing strategies, it may be necessary in many cases to have qualified personnel, either within the company or to opt for an external agency that acts as a consultant for the actions that will be carried out. In short, if your business idea, company or brand has a well-developed Marketing Plan, you will already have all these aspects collected. Otherwise, before launching to explore a sales channel, assess all the options that each of them entails and decide which one best suits your situation. Related Posts: |
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September 2020
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