It may be that for some it does not, but the day usually comes in the “life” of a website, when it is necessary to migrate to another hosting company. This is a situation that those who have been through this generally do not like. If you are one of those who have not yet had this experience, know what a site migration is, why and when the migration is made and what aspects you should be concerned about, following this article to the end. What is hosting migration?When you have a website or any other resource associated with your domain , for example, email accounts and their messages, a blog , a web application or an online corporate system, all the corresponding content and everything that works, is stored on a server belonging to a hosting company. In turn, the web hosting - or simply web server - is responsible for providing all services, such as displaying the website, blog and online store , sending and receiving e-mails and everything else that you may have and that users access. Let's say that your current hosting presented some kind of problem, or you simply opted for a hosting plan more suited to your needs, such as a personalized Web hosting plan or a WordPress hosting plan, so that your website has a performance and better support. Must Read: SiteGround Hosting Review Once the decision is made and the new plan is activated, all related content needs to be removed from the server on which it is stored and transferred to the new company server. Given the proper proportions, it is analogous to what happens when you buy a new computer and you need to transfer everything you have in the old one, to the new one. In addition to the simple transfer of the content contained, it is necessary to carry out some procedures, which may vary depending on the differences between the old and the new hosting company , such as eventual configurations, creation of accounts and databases and some procedures that are mandatory, such as changing the DNS . How is the site migration done?Here is another point that can vary a lot and that is where a lot of the work resides. The procedures to be adopted to conduct the migration differ if you have a shared hosting or reseller of hosting and which represent the most frequent situations, or a VPS or dedicated server . We will now address the main actions, according to the most frequent situations: Shared hosting
Reseller hosting
VPS or Dedicated Server
What is not possible to migrate?There are some points that cannot be migrated, either in the case of identical platforms, or in the case of totally different environments.
Therefore, it is seen that the work of migrating a hosting account and its content, is something that requires work and attention. It can take time, yield a few hours of dedication to make the adjustments, which is why people and companies often postpone as much as they can to change hosting. However, there are some hosting companies - including AdviseHost- that offer this service to new customers. When the account being migrated comes from another environment that uses cPanel, the service is done as a courtesy, that is, it is free of cost. Given the circumstances, it constitutes an important differential to be considered when choosing your future hosting. Whatever the case, it is indicated in the process of purchasing the new service, to make a telephone contact, where all the conditions of the migration can be previously clarified and the attendant can even schedule the migration process, which the best companies usually offer. ConclusionChanging hosting companies, for any reason, means changing content and all the settings and adjustments related to this content. It is an operation that requires some knowledge, several procedures and some time and some variables that involve the old and the new hosting environment. All this work can be greatly simplified, depending on the choice you make, particularly if your destination is a company that supports this type of change.
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To obtain good ranking in search engines it is not enough to build a large number of links. It is necessary, first of all, to invest in the production of quality content that will generate links in a natural way. Within the content strategies, one that has been shown to be quite efficient, although little used by brands, is the incorporation of videos on the pages. Many managers end up prioritizing texts, images and infographics in an attempt to improve ranking. However, if used correctly, videos can be powerful SEO strategies and contribute significantly to improving results. As it is a type of content that requires more investment, it is important to define the objectives of the strategy to ensure a good return, whether in increasing conversion, generating qualified traffic or increasing off-page SEO and link building. Below, we present some advantages and tips for using video content to optimize your site. 1. Link building and sharing on social networksVideos have great potential for viralization and can generate a huge amount of links to your website. For that, the content must be interesting. Essentially, they must offer something to the user: make them laugh, teach, surprise or entertain. A video with these characteristics is much more likely to be shared by users than a text or image with the same objectives. 2. Videos on Landing PagesWhen a visitor arrives at your page, you have a few seconds to please him and prevent him from leaving and look for another alternative. That is why landing pages are important in SEO strategies. They must bring together relevant and complete content to keep the user interested. Therefore, texts are usually not enough. Including a video, in addition to increasing visit time, can help with conversion. 3. Product videosAccording to Invodo, 52% of consumers say that watching a video about products increases confidence when deciding to buy. This strategy, already used in several e-commerce, does not require large investments. The videos are generally quite simple and essentially consist of a brief presentation of the product. 4. Rich SnippetsRich Snippets is the content that appears just below the search results and aims to show the user a preview of what they will see on the page. This information can be structured in SERP, so that it presents an attractive and optimized summary. Google also recognizes markup for video content and uses it to improve search results. 5. YouTube at the top of resultsYouTube dominates Google video searches, accounting for 80% of the results. The remaining 20% is usually from sites like Vimeo, Metacafé and DailyMotion. 6. Informational videosInformative videos are preferred by Google robots, occupying 80% of the results. When they are purely commercial they do not usually rank very well. Therefore, to optimize your landing page, focus on informative videos displayed, preferably on YouTube. Related Posts:
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September 2020
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