Discover our collection with those we think are the 10 best books on digital marketing. Check out. We are living in a “modern” world and, for this reason, companies are understanding the importance and dimension of marketing for their businesses. Therefore, many organizations have adapted to the necessary changes in this context, since it has become indispensable among customers and consumers much more demanding and with thousands of options. With that in mind, the internet has gained a fundamental role in the process of reaching an even larger audience and, above all, of building loyalty through strategies and actions that seek the relationship. Thus, we have reached an Era of Digital Marketing, in which everything is much faster, more efficient and dynamic. And almost everything is just a click away. However, to understand a little more about it, it is essential to have a theoretical framework on the subject before putting it into practice in your organization. Therefore, we will give you here 10 tips from the best and best selling books , national and international, so as not to miss any bid on the topic. Come check. 1. Marketing 3.0 - The forces that are defining the new human-centered marketing (Philip Kotler)In the work, the author shows the best way to deal with the characteristics and functions of this new way of doing and thinking about marketing, dictated by technologies. 2. The Digital Marketing Bible (Cláudio Torres)The author shows in his book some of the greatest lessons he has learned in practice and over the years about tools, actions, strategies and media that are geared towards the internet. 3. The Long Tail (Chris Anderson)Chris Anderson brings the concept of long tail, in which he shows the transformation of the market that was focused on products and services for a large mass for one that is centered on niches. 4. The 8 PS of Marketing (Conrado Adolpho Vaz)It can be considered a step by step to achieve success through business strategies and using the digital environment. 5. Marketing and Communication in the Post-Digital Era - Rules Have Changed (Walter Longo)The author brings new challenges for managers and leaders in communication, advertising and marketing, in terms of understanding the changes that are affecting society and their consumption habits. Several tips and strategies can be found in this book for better business performance. 6. Facebook Marketing - Everything you need to know to generate business in the largest Social Network in the World (Camila Porto)For those who are in doubt about how Facebook can help the business, becoming a tool to increase profit and attract and retain customers, this book is the best choice. Empower your company for much better results. 7. Marketing in the Digital Era (Martha Gabriel)For those who are still laymen in the subject, but who want to deepen their knowledge on the topic of digital marketing, this work brings fundamental concepts to understand the changes of this Era. 8. The Social Media Bible (David K. Brake and Lon Safko)Using an extremely didactic method, the book talks about social media and presents applications and tools useful in the company's daily use. 9. Knockout (Gary Vaynerchuck)With a provocative title, Nocaute talks about the changes in the Digital Era, in which the internet and marketing have changed the form of dispute in the market. As such, organizations need to be useful and they need to entertain the public. 10. Don't Make Me Think - A common sense approach to web usability (Steve Krug)The author shows the importance of creating pages on the internet where people do not need to reflect on them too much, using good elements for interaction with users. The book is considered fundamental for web designers, planners and programmers.
Did you like the suggestions? If you have any other suggestions, let everyone know in the comments. And good reading.
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September 2020
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