To choose the best website hosting , it is important to check if it has the basic requirements to run the WordPress CMS . If you do not meet these requirements, you will not be able to use WordPress on the website hosting server. Another important tip when choosing to host wordpress sites is to check if it, in addition to being compatible, allows quick installation of WordPress on the website or blog. WordPress requirementsWordPress has a very light script, which requires few server resources to function. There is no need for anything special to work. The basic requirements for using WordPress on a website hosting are:
2. The mod_rewrite allows the use of Url Friendly. WordPress is a very popular CMS, which is why the best wordpress hosting allows you to install WordPress easily. Must Read : WPX Hosting Review Web Hosting x WordPress SupportTo find out if web hosting supports WordPress you should check on the company's website if the servers have the version of PHP and MySql mentioned above. If the version is lower, there is no way to run WordPress . If the website hosting does not have PHP or MySql or if their version does not meet the requirements mentioned above, there is no way to use WordPress. You can also contact the company you want to hire and ask if it supports WordPress. This is also an excellent way to “test” the efficiency of the company's support. Unsupported Web HostingIf the website hosting does not meet the requirements mentioned above, unfortunately, there is nothing to be done. The only way out is to look for a website hosting that has the minimum requirements and supports WordPress. But you can rest assured, the best website hosting companies on the market support dear WordPress. Recommended Articles:
1 Comment
The confusion between the words advertising and publicity is not new. Many marketing professionals, as well as communication students, also say that the two terms have the same meaning. Really? Both must be analyzed under aspects of etymology, content and form. To clarify, once and for all, today's article will talk about:
Check out! After all, what is the difference between advertising and publicity?Much is said about the real difference between advertising and publicity. It is even the question of most students of the course. Although the two terms are intended to inform / communicate something, there are differences, the main one being that one is free and the other is not. Publicity is not free, so it is paid for by the promoters, that is, by the means of communication and resources used. It is aimed at audiences, has commercial purposes and preaches some fundamental values, such as comfort, health, well-being, beauty, quality of life and everything else that involves consumer behavior. Therefore, we can define publicity as the interaction between brands and their consumers, with the ultimate goal of selling. Advertising is free and ideological. Political, governmental and public health ads, for example, fit this question. The goal is not sales, but to inform the company of a specific subject. What is Publicity?From the Latin “publicus”, publicity is a way of making something more public, and it can be done with or without profit. It is focused on commercial communication and makes use of entertainment media, such as radio, magazine, newspaper, social networks and television, to attract attention and communicate with the public. As it is a marketing resource, publicity is very structured, so it can be spread by different media. When a personality is constantly in the media, for example, this phenomenon is called publicity. What is advertising?The word propaganda comes from “propagate” and multiply. In other words, we can understand it as a way to extend and expand communication regardless of the objective: idea, belief, commercial advertising, etc. Advertising is an instrument used to persuade ideas that may be ideological or not. It is practiced by the issuer's freedom of expression and its main function is to announce about the existence of a problem, quality of a product, imminence of a theme, among other points. Unlike publicity, advertising is free. Furthermore, it is ideological, as it allows the content to be directed with: - moral values; - religious values; - beliefs; - cultural values; - political spread. Therefore, the main intention of advertising is, above all, the search for sensitivity, spreading information and alerting society to a certain topic. How to apply each one?Now that you know the concepts and the differences between advertising and publicity, here's how to apply each one to your business strategy: To work with publicityAs you have seen, publicity is part of marketing and is, most of the time, intended to sell to the public that is being targeted. For this, a lot of strategic planning is needed to focus the efforts and reach the goal with advertising. It is important to know that it is directly linked to the market, so if you do not know your target audience and / or do not know the profile of your consumer, there is no way to advertise. Among the most used strategies are: - product publicity: this type of advertising has the idea of promoting a product in the market, highlighting its differentials and benefits in relation to competitors; - service publicity: similar to product advertising, however, with the difference that it focuses on service, that is, internet services, telephony, among others; - promotional publicity: involves all media, such as television, radio and social networks, for example, to entertain and publicize brands, products and services. You do not necessarily need to use only one medium for dissemination, but rather compile several; - comparative publicity: in USA it is not allowed to make an explicit comparison between market competitors, however, you can praise its main benefits and say why your audience should choose your product and not the competitor, indirectly, of course. To work with advertisingAdvertising has an ideological and non-commercial character. Therefore, it is allowed to be aimed at: - party institutions: to make electoral advertisements and disseminate ideas from parties and politicians, with the intention of persuading an ideological line; - religious institutions: with the idea of spreading the message and winning new believers; - governmental / municipal institutions: it is still political, but it can focus on an awareness campaign, such as health or education, for example. ConclusionWe can define, then, that publicity is part of marketing and consumer media, with the aim of communicating, entertaining and, sometimes, selling to the intended target audience. Advertising, on the other hand, is of an ideological nature and aims to inform, nonprofit.
Now that you know the difference between advertising and publicity, keep following the Blogging Cage. Always stay on top of the main subjects of Digital Marketing! It is a fact that for some time now, video content has become a worldwide trend. It is even difficult to meet someone who does not consume, even a little, this type of communication. Knowing the growth, you as an entrepreneur should be aware of YouTube content ideas. After all, if it is an increasingly rising media, it is interesting to know the platform and generate value for your brand. However, the big secret is not linked to the number of views or the frequency you post. But, yes, in relation to quality. How about looking at this trend as a complement to your digital marketing strategies? Check out the article:
Why make video content?According to a Video Viewers survey, commissioned by Google, 44% of respondents consider YouTube the best way to consume video content. In addition, in the last five years, the platform has grown by 160% views. This shows us that more and more people are interested in finding information quickly and on the internet. What, in the beginning, may have been an entertainment-only network, with animations, music and others, is now part of a consumer's decision making. Also according to the Google survey, 50% of respondents agreed that online videos directly impact their consumption decisions. Therefore, we can conclude that a well-produced and properly disseminated video based on the target audience, can bring numerous benefits to a brand. In addition to being part of a consumer's purchase process, there are other advantages for those who have already acquired this strategy, such as:
10 YouTube content ideasYou may already know that good content creates value. However, there is no point in innovating, with incredible ideas and “out of the box”, if the text exposed there does not engage and interest your audience. Knowing this, we have separated a list of the best content ideas for YouTube. How about starting to think about promoting your brand in a different way? We are sure you will be very successful! 1- Learning from mistakesA great piece of content, which can yield a lot of guidelines for your channel, is talking about mistakes. That's right, you didn't get it wrong! Regardless of the theme of your channel or the segment of your business, it is interesting to talk about the mistakes already made during the construction of your company. After all, you certainly learned a lot from them. This type of content creates closeness, since other entrepreneurs may have the same difficulties that you have already overcome, for example. Therefore, share each learning with your audience, so that they also know how to overcome adversity. 2- Hits and examplesLike mistakes, your successes can and should be present when creating content for videos. It is a great way to strengthen your brand, position yourself as an authority and create relationships with your audience. 3- Questions and answersCertainly your subscribers, that is, the people who follow you will have doubts about specific subjects, all of which are great opportunities to create insights for topics. You can also create interactions, through posts on social networks asking for suggestions of topics, in addition to closing your videos by inviting subscribers to interact in the comments. 4- LivesLives are excellent ways to produce differentiated content and interact in real time with the audience. 5- TipsOne of the other ideas for YouTube content is to create them from tips, indicating movies, music, books, apps, e-books, among many other things. To pump your channel's audience even more, discover the power of Youtube Analytics ! 6- ReviewsJust as the tips can be very interesting, you can make reviews to produce several of your videos. For example, comment on one of your products, services, videos, website, e-commerce, etc. Certainly, you will take frequent questions about the use, quality, among other information of your consumers. 7- InterviewsHave you heard of storytelling ? It is the ability to tell stories, based on the hero's journey, that is, on archetypes . An excellent way to achieve this is through questions and answers, with interviews! 8- Daily VlogDid you know that your backstage and day to day can be very interesting for your audience? We call the act of recording “behind the camera” a daily vlog. Take advantage of this idea and document your daily life! 9- LecturesDo you give lectures? How about documenting them? In addition to being an excellent way to attract a new audience, it shares experiences and engages. Therefore, invest in making videos of your lectures or webinars. 10- PartnershipsIs an expert in your company's segment available to share knowledge on your channel? Take the opportunity! Partnerships are great content ideas for YouTube and it shows that you are concerned with bringing ever richer ideas to your audience. Conclusion In today's article, you learned about the importance of creating content ideas for YouTube, its advantages and even had the knowledge of 10 types of videos to make on your channel. So, did you like the article? Take advantage of these tips and start implementing them all. For more topics like this, keep following the Blogger Cage! Related Posts:This post aims to help you solve the dreaded problem of the “White Screen of Death” or simply “White Screen” of WordPress. There are several causes for this problem, but the main ones are poorly made or incompatible plugins with your version of WordPress. Similar to Windows' "Blue Screen of Death", WordPress's is also much feared, because it means that the site is down . In these cases, it is necessary to investigate the cause of the problem to find the best solution. My first “White Screen”A while ago, when I wrote this article, my website stayed a few minutes "offline", due to "White Screen of Death". In fact, what brought it down was a change I made to the wp-config.php file. You must be imagining that I made this change incorrectly, with some syntax error. In fact, she was totally correct, there was no mistake in her. The first thing I did was to download the file that I had just changed again. I was surprised when I opened the file, because it was corrupted. This “feat” was probably done by the FTP client that I used to upload the file to the server. I had his backup, but I knew that I would not be able to upload the backup file via the FTP client again, as it would corrupt the file again. At this point, I remembered that cPanel has a File Manager. So, I opened the backup file (which was on my pc) and copied all of its contents. Then, I went to the cPanel File Manager and clicked “edit”, to edit the file that was corrupted. I just pasted the contents of the backup file into the file that was corrupted and everything worked. [Bonus Tip] Website Hosting SupportThis tip may be obvious, but I guarantee that the vast majority never remember it. It is very simple, contact your WEBSITE HOSTING and let them know that the site is having problems and ask for their help to solve it. Support personnel will usually fix the problem even if it was caused by a customer error, or at least the support will indicate how it can be resolved. Of course, not every company does that. In the article I talk about how to choose web hosting I explain why it is so important to choose a web hosting that has good support / service. White screen when upgrading to new version of WPIf the white screen problem started when upgrading to a new version of WordPress, before doing anything, try to update the installed plugins and themes as well. Of course, to do this you will need to have access to the WordPress Administrator. If you do not have access to the WP administration panel, you will have to follow the tips below to resolve the issue. Remember that the ideal is to always update themes, plugins and lastly WordPress. Following this order will reduce the chance of having problems after a WordPress update. How to find the cause of the White ScreenThere are hundreds of possible causes for this problem. It can be from a library not found when installing PHP to a poorly made and / or incompatible WordPress plugin. That is, it is impossible to put here in this Post all possible causes of the White Screen. But the main causes of this problem will be addressed. What you should do is activate WordPress Debug mode . With it enabled, various error messages will be displayed on the screen. What you should do is to investigate each of these messages. Usually, the last message is the most important, because, [usually] means that the execution of the php script stopped at that error of the last message. How to enable WordPress debug modeTo activate debug mode, or debug mode , just open the wp-config.php file and add the following code: define('WP_DEBUG', true); Problems with Website HostingIf after activating debug mode , error messages similar to the ones below appear, there is a good chance that the problem is being caused by the company that hosts your website. Library not loaded: /usr/local/lib/... ou Fatal error: Class '{nome da classe}' not found in /home/... If that is the case, only the company can resolve it, unless you have permission to install PHP libraries. To correct the best thing to do is to seek the company's technical support. Usually, they solve this kind of problem quickly, if it is a good WordPress hosting company, of course! How to find out if a Plugin is the cause of the White ScreenAs stated, there is a high chance that a plugin will cause the White Page. Most of the time, it occurs when you update WordPress and a plugin is incompatible with the new version. Or even by some negligence of the Plugin developer, who did not follow the basic rules of development of Plugins. As it is not possible to immediately identify which Plugin is causing the problem, we must disable ALL of them. To do this, simply access the directory where WordPress is installed on the server and rename the “plugins” folder to any other name and then activate the plugins one by one. Step by step1 - Make a backup of your website. 2 - Open your FTP Client. 3 - Connect to your site's FTP. 4 - Go to the wp-content folder (it must be in the “public_html” directory). 5 - Rename the “plugins” folder to “plugins_old”. 6 - Create a new folder called “plugins”. 7 - Now login to WordPress. 8 - Make sure that all plugins have been disabled. 9 - Delete the “plugins” folder that you created. 10 - Rename the “plugins_old” folder to “plugins”. 11 - Activate the Plugins, one at a time, always checking if the site continues to work correctly. Note: If even after deactivating all Plugins, the white screen continues, it is probably not a Plugin that caused the problem. In these cases, other possible causes of the problem, such as themes, should be investigated. If when you activate a plugin the white screen reappears, it means that you found the plugin problematic. You probably won't have access to wp-admin anymore, that is, you won't be able to disable the plugin that broke the site. Then, go to the plugins folder and ONLY rename the plugin folder that caused the error to any other name. Therefore, only this plugin will be disabled. How to find out if the Theme is the cause of the White ScreenIn the case of themes, you will do the same process performed in Plugins, however, the folder you are going to work on is “themes” instead of “plugins”. Also, the theme should be deactivated. I hope you can solve the problem of the White Screen of your website. If you have any questions, post it in the comments below. Related Posts:It may be that for some it does not, but the day usually comes in the “life” of a website, when it is necessary to migrate to another hosting company. This is a situation that those who have been through this generally do not like. If you are one of those who have not yet had this experience, know what a site migration is, why and when the migration is made and what aspects you should be concerned about, following this article to the end. What is hosting migration?When you have a website or any other resource associated with your domain , for example, email accounts and their messages, a blog , a web application or an online corporate system, all the corresponding content and everything that works, is stored on a server belonging to a hosting company. In turn, the web hosting - or simply web server - is responsible for providing all services, such as displaying the website, blog and online store , sending and receiving e-mails and everything else that you may have and that users access. Let's say that your current hosting presented some kind of problem, or you simply opted for a hosting plan more suited to your needs, such as a personalized Web hosting plan or a WordPress hosting plan, so that your website has a performance and better support. Must Read: SiteGround Hosting Review Once the decision is made and the new plan is activated, all related content needs to be removed from the server on which it is stored and transferred to the new company server. Given the proper proportions, it is analogous to what happens when you buy a new computer and you need to transfer everything you have in the old one, to the new one. In addition to the simple transfer of the content contained, it is necessary to carry out some procedures, which may vary depending on the differences between the old and the new hosting company , such as eventual configurations, creation of accounts and databases and some procedures that are mandatory, such as changing the DNS . How is the site migration done?Here is another point that can vary a lot and that is where a lot of the work resides. The procedures to be adopted to conduct the migration differ if you have a shared hosting or reseller of hosting and which represent the most frequent situations, or a VPS or dedicated server . We will now address the main actions, according to the most frequent situations: Shared hosting
Reseller hosting
VPS or Dedicated Server
What is not possible to migrate?There are some points that cannot be migrated, either in the case of identical platforms, or in the case of totally different environments.
Therefore, it is seen that the work of migrating a hosting account and its content, is something that requires work and attention. It can take time, yield a few hours of dedication to make the adjustments, which is why people and companies often postpone as much as they can to change hosting. However, there are some hosting companies - including AdviseHost- that offer this service to new customers. When the account being migrated comes from another environment that uses cPanel, the service is done as a courtesy, that is, it is free of cost. Given the circumstances, it constitutes an important differential to be considered when choosing your future hosting. Whatever the case, it is indicated in the process of purchasing the new service, to make a telephone contact, where all the conditions of the migration can be previously clarified and the attendant can even schedule the migration process, which the best companies usually offer. ConclusionChanging hosting companies, for any reason, means changing content and all the settings and adjustments related to this content. It is an operation that requires some knowledge, several procedures and some time and some variables that involve the old and the new hosting environment. All this work can be greatly simplified, depending on the choice you make, particularly if your destination is a company that supports this type of change.
To obtain good ranking in search engines it is not enough to build a large number of links. It is necessary, first of all, to invest in the production of quality content that will generate links in a natural way. Within the content strategies, one that has been shown to be quite efficient, although little used by brands, is the incorporation of videos on the pages. Many managers end up prioritizing texts, images and infographics in an attempt to improve ranking. However, if used correctly, videos can be powerful SEO strategies and contribute significantly to improving results. As it is a type of content that requires more investment, it is important to define the objectives of the strategy to ensure a good return, whether in increasing conversion, generating qualified traffic or increasing off-page SEO and link building. Below, we present some advantages and tips for using video content to optimize your site. 1. Link building and sharing on social networksVideos have great potential for viralization and can generate a huge amount of links to your website. For that, the content must be interesting. Essentially, they must offer something to the user: make them laugh, teach, surprise or entertain. A video with these characteristics is much more likely to be shared by users than a text or image with the same objectives. 2. Videos on Landing PagesWhen a visitor arrives at your page, you have a few seconds to please him and prevent him from leaving and look for another alternative. That is why landing pages are important in SEO strategies. They must bring together relevant and complete content to keep the user interested. Therefore, texts are usually not enough. Including a video, in addition to increasing visit time, can help with conversion. 3. Product videosAccording to Invodo, 52% of consumers say that watching a video about products increases confidence when deciding to buy. This strategy, already used in several e-commerce, does not require large investments. The videos are generally quite simple and essentially consist of a brief presentation of the product. 4. Rich SnippetsRich Snippets is the content that appears just below the search results and aims to show the user a preview of what they will see on the page. This information can be structured in SERP, so that it presents an attractive and optimized summary. Google also recognizes markup for video content and uses it to improve search results. 5. YouTube at the top of resultsYouTube dominates Google video searches, accounting for 80% of the results. The remaining 20% is usually from sites like Vimeo, Metacafé and DailyMotion. 6. Informational videosInformative videos are preferred by Google robots, occupying 80% of the results. When they are purely commercial they do not usually rank very well. Therefore, to optimize your landing page, focus on informative videos displayed, preferably on YouTube. Related Posts:
Discover our collection with those we think are the 10 best books on digital marketing. Check out. We are living in a “modern” world and, for this reason, companies are understanding the importance and dimension of marketing for their businesses. Therefore, many organizations have adapted to the necessary changes in this context, since it has become indispensable among customers and consumers much more demanding and with thousands of options. With that in mind, the internet has gained a fundamental role in the process of reaching an even larger audience and, above all, of building loyalty through strategies and actions that seek the relationship. Thus, we have reached an Era of Digital Marketing, in which everything is much faster, more efficient and dynamic. And almost everything is just a click away. However, to understand a little more about it, it is essential to have a theoretical framework on the subject before putting it into practice in your organization. Therefore, we will give you here 10 tips from the best and best selling books , national and international, so as not to miss any bid on the topic. Come check. 1. Marketing 3.0 - The forces that are defining the new human-centered marketing (Philip Kotler)In the work, the author shows the best way to deal with the characteristics and functions of this new way of doing and thinking about marketing, dictated by technologies. 2. The Digital Marketing Bible (Cláudio Torres)The author shows in his book some of the greatest lessons he has learned in practice and over the years about tools, actions, strategies and media that are geared towards the internet. 3. The Long Tail (Chris Anderson)Chris Anderson brings the concept of long tail, in which he shows the transformation of the market that was focused on products and services for a large mass for one that is centered on niches. 4. The 8 PS of Marketing (Conrado Adolpho Vaz)It can be considered a step by step to achieve success through business strategies and using the digital environment. 5. Marketing and Communication in the Post-Digital Era - Rules Have Changed (Walter Longo)The author brings new challenges for managers and leaders in communication, advertising and marketing, in terms of understanding the changes that are affecting society and their consumption habits. Several tips and strategies can be found in this book for better business performance. 6. Facebook Marketing - Everything you need to know to generate business in the largest Social Network in the World (Camila Porto)For those who are in doubt about how Facebook can help the business, becoming a tool to increase profit and attract and retain customers, this book is the best choice. Empower your company for much better results. 7. Marketing in the Digital Era (Martha Gabriel)For those who are still laymen in the subject, but who want to deepen their knowledge on the topic of digital marketing, this work brings fundamental concepts to understand the changes of this Era. 8. The Social Media Bible (David K. Brake and Lon Safko)Using an extremely didactic method, the book talks about social media and presents applications and tools useful in the company's daily use. 9. Knockout (Gary Vaynerchuck)With a provocative title, Nocaute talks about the changes in the Digital Era, in which the internet and marketing have changed the form of dispute in the market. As such, organizations need to be useful and they need to entertain the public. 10. Don't Make Me Think - A common sense approach to web usability (Steve Krug)The author shows the importance of creating pages on the internet where people do not need to reflect on them too much, using good elements for interaction with users. The book is considered fundamental for web designers, planners and programmers.
Did you like the suggestions? If you have any other suggestions, let everyone know in the comments. And good reading. We have commented a few times that WordPress is the best cms for seo in the world. Despite the facilities that WordPress provides, it is still necessary to follow good practices in creating your website so that it becomes safe, fast and optimized for search engines. The intention of this post is that you know how to use WordPress in the best way. Plugins, only what is essentialWordPress is a platform that allows the installation of several plugins on your site, however the more they are used potentially the greater the possibility of slowness generated in the access of your visitors. In addition to the slowness that will be added to your site, new security vulnerabilities will also be added. For these reasons it is recommended to use as few plugins as possible when installing your WordPress. Keep the WordPress up to dateA good practice for any platform on the internet is to keep all elements updated, so it is important to update WordPress with each new version that is available, as well as its plugins and themes. Keeping all components up to date is about 40% of the optimization and security steps for any system. In addition to keeping your WordPress up to date, it is important to update your PHP version. Improve website rankingA good practice for attracting more people to your website is to create articles and posts optimized for search engines. A WordPress plugin that helps with this is Yoast SEO, in addition to analyzing your text and suggesting improvements, it will make it easy to configure description, title and images. Robots.txtThe main element that will make your site possible to appear on Google, and other search engines, is the Robots.txt file . This file has the function of telling search engines what will be indexed on your site . However, there is a security counterpoint, a badly configured robots.txt will expose all the security flaws on your site. In the help center of Blogger Cage we have Robots.txt from WordPress showing how to create a robots that will guarantee the indexing of your site on Google and still make it safe. Much of the security of how to use WordPress comes from creating a user that can only be accessed by yourself. So avoid leaving your username and email access to WordPress exposed on your pages and articles. In this Help Center article, we ’ve shown good practices in creating strong passwords . Following these steps your website will be much safer, faster and optimized to attract more visitors and have a great visibility on the internet. Want to learn more about using WordPress?In our help center we have two categories aimed at improving WordPress performance and security. Interserver's WordPress HostingNow that you've seen tips on how to use WordPress, how about having access to Interserver's WordPress hosting , optimized for those looking for the best results. Build your strategy, create your content and leave the rest to us. Count on:
Did you think it's over? We also have a complete post here on WordPress SEO Tutorials for Beginners . A marketing ting calendar is essential for any marketing professional. Every day a lot happens, from presentations and deadlines, to data analysis and customer communication. Therefore it can be difficult to maintain the notion of everything that must be done on a given day. This is why it is so important for marketing specialists to have a marketing calendar that keeps them on the right track, managing tasks and deadlines. Why should you use a marketing calendar?In addition to the above, marketing calendars are becoming one of the most useful tools for companies. That is, a 2020 marketing calendar can help them track leads, costs, and profits. Identify opportunitiesWhen designing your marketing calendar you will want to take a proactive approach and include all those activities related to marketing for the whole year. This tool will allow you to divide tasks by month, week and days. This way you will have a clearer project flow. In addition, the calendar mapping will also facilitate the identification of opportunities and gaps in the project deadlines. Must Read: Importance of Digital Marketing Helps you organize tasksA marketing calendar helps you keep all your tasks updated and organized. And you can do it not only when those tasks are completed, but with any relevant information, including direct sales opportunities or marketing campaigns . As part of the marketing strategies to implement, a calendar will allow you to allocate a space focused on tracking costs, profits, as well as potential clients and conversions, including any other information that you consider relevant for a specific task. Important information is easily accessibleBy considering a marketing calendar as a set of important and to-do tasks, you have the opportunity to save data and any other information in one easily accessible place. As a result, this calendar will also come in handy during meetings or review sessions. That is, each time you have to report on the effectiveness of a specific task or marketing campaign. Helps you set deadlines and expectationsOne of the best parts of having a marketing calendar is that it helps you set deadlines and expectations. If you keep it up-to-date, you should have no problem when the deadlines for posting content or performing some other marketing task expire. Also, keeping track of deadlines is important to make sure you don't have too many overlapping dates. Not only that, by setting expectations, your team can plan ahead when new announcements are made or new tasks are implemented. conclusionAnd while creating an effective marketing calendar may take some time, it is all worth it in the end. These types of resources make it easier to identify which marketing campaigns have worked in the past and which have not. Not only that, with a marketing calendar you can also compare the effectiveness of tasks, as well as events. Ultimately it will serve to keep your website organized and consistent. Related Posts:It may seem that nowadays when thinking about a sales channel our minds automatically direct us to any online system, but the sales channels are very varied and you must be clear on which one you should direct your business to. Your products will be shown and will reach your customers through the sales channel you have chosen, although as we will see in this post, you can make a single selection, or conversely opt for more than one. How to choose the sales channel?Lets start by the beginning. Before knowing which sales channel is best for our business, we must be clear about what types of channels there are. To make it easier, we will divide them into two large groups: online sales channel and offline sales channel. Must Read: What is Digital Marketing Offline sales channelOffline sales channels are all those that do not operate in a web system. They are the oldest and the best known, but let's see some examples of this type of channel. Physical point of saleThe best-known sales channel for all audiences is the physical point of sale. It contains all or part of the products or services that our brand offers. For example, a retail store is a physical point of sale, generally specialized in a sector and with qualified personnel in it. From a small furniture store, to a hairdresser or an advertising agency. In any case, the physical points of sale do not have to be specialized retail stores, but rather cover other business systems such as franchises. A franchise is a contract between two parties. One of them, the franchisor, transfers for a certain period of time to another party, the franchisee, the right to produce, distribute or use a good or service that has been developed by the franchisor. In exchange, a consideration is negotiated that may be of a different nature. Much of the best-known business chains operate under the franchise system. Telemarketing or direct sellingAnother type of offline sale is telemarketing or the direct sale of a product that does not imply the need to have a physical business. Although the basis of both systems is similar, to sell a product to the final consumer, they have small nuances that differentiate them. The telemarketing is based on telephone calls in which the products or services offered brand. Marketing is completely direct, which facilitates customer loyalty. On the other hand, direct sales are not necessarily made through phone calls. It resembles a system of distributors, where employees are in charge of marketing the products or services directly with customers. An example of this type of sales channel can be Avon or Herbalife . Online sales channelWithout a doubt, today it is the typology of sales channels that is most talked about. Some models of online sales channel are as follows: Online storeCurrently, it seems crazy that the option of an online store or e-commerce is not present as a sales channel for your business. And it is that, for many businesses, it can be a success, as long as it works correctly and you take care of keeping it up to date. Just as the physical store requires maintenance so that the brand image is not deteriorated, the same happens with the online store. Loading products, updating the visible information of your online store and the speed of this, among other things, must be your priority if it is going to be your brand's showcase. If these tasks are beyond your reach, you can always count on experts who are in charge of keeping your e-commerce up to date is key. MarketplaceIn addition to having its own e-commerce, the products or services of a brand can be marketed on external platforms. Marketplaces can be the perfect settings for this. For example, Amazon increases its volume of products every day and thousands of companies take advantage of this Marketplace to market their products. If you do not have a budget to develop and maintain your own online store, choosing a Marketplace as a sales channel may be a good option. Social networksIf we think of an online sales channel we cannot forget social networks. With it we can achieve the closest thing to impulse buying that is carried out in a physical store. Both Facebook and Instagram have the online store version incorporated. Products have long been labeled in photos, giving direct access to their purchase. Evolution of sales channelsStartAt the beginning of the markets, there was only a single sales channel for each company, which has gradually evolved. Today there are still businesses that choose to be present and operate in a single sales channel, so their strategy is a single channel. MultichannelOver time, the multi-channel strategy appeared. This strategy is based on being present in more than one sales channel at the same time, but without a direct connection between them. Therefore, customers will appreciate differences between one channel and another, despite being the same brand. Omni-channelWith omnichannel all sales channels in which a brand is present are unified. The client will not be able to find differences between all of them. Because these types of sales strategies exist, businesses do not have to choose a single sales channel, but rather they can choose the options that best suit their target audience. Since each channel needs different marketing strategies, it may be necessary in many cases to have qualified personnel, either within the company or to opt for an external agency that acts as a consultant for the actions that will be carried out. In short, if your business idea, company or brand has a well-developed Marketing Plan, you will already have all these aspects collected. Otherwise, before launching to explore a sales channel, assess all the options that each of them entails and decide which one best suits your situation. Related Posts: |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
September 2020
Categories |