When talking about ranking strategies, it is very common to encounter aspects such as the use of links that attract the audience . In fact, Google and the rest of search engines take into account that a page, or a specific content, is shared and has links from other sites. Beyond that this is good or bad depending on the quality of the sites that link, what we will talk about at another time, in this article we want to talk about two concepts that may sound similar, they have nuances that differentiate them. Let's comment on the differences between Linkbaiting vs Link building. Linkbaiting, putting a "bait" to linkThe literal translation of Linkbaiting is link bait , with which somebody fishing may come to mind. And to a certain degree it is so, since the idea is to get attention to the degree that they link us naturally . For this, it is necessary to have high quality content, whose value makes the person who is reading it feel worth highlighting. The truth is that it is not easy to achieve this type of links , especially for the large number of sites that talk about the same things. But if you work properly, and especially do not try to force the issue, with appropriate action you can get someone to link from your blog, social networks, etc . From that point on, it will be easier for others to do the same. Linkbuilding, creating linksIn the Linkbaiting vs. Linkbuilding struggle, the second is a less natural method . Especially since it mostly involves the purchase of links, which often come from sites with a certain authority. For this strategy to be effective, quality must also be taken care of . In this case, the quality of the sites where the links appear. Google takes great care that a link comes from a page related to the topic being discussed, and not from sites where they are put in any way. Those known as "link farms" have little or no relevance in the SEO world. In fact, often the only thing that is achieved is a penalty. Linkbaiting vs Linkbuilding, which one is better?Surely you are wondering which of the two opponents will win in the Linkbaiting vs. Linkbuilding battle. The truth is that
you can talk about a technical tie, provided it is done well . Both techniques aim to ensure that other media link our content, and that the algorithms take it into account. You also have to take great care of the quality , both of the contents and of the sites where these links appear, since the authority and attractiveness for the positioning depend largely on it. It is best to combine the two methods in the strategy, looking for places to get a link or getting the attention of others to do so on their own initiative. Do you now understand better the differences between Linkbaiting and Linkbuilding? If the answer is yes, we are very happy. That was the goal from the beginning.
0 Comments
|
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
September 2020
Categories |