Did you know that Blogger Cage started with a blog?
On July 2, 2019, the first publication on the blog was made. The post “manifesto” was entitled How to Index backlinks in Google. At that time, our Digital Marketing software, had not even been released yet - that would only happen 6 months later. Before launching the product, the blog helped Blogger Cage gain audience, validate hypotheses for product development and educate the market about Digital Marketing. In the beginning, we published one post per week, but, as time went by, the frequency increased, also following the growth of the company and the team. We went to 2 posts per week and then to one post per business day until we reach the current periodicity, which varies from 6 to 8 posts per week. That is, early on we understood the importance of a blog and the potential that this channel has to generate business for a company. In this post, we bring a little of our experience and list the biggest reasons for your company to have a blog as a Digital Marketing tool. 1. Establish leadership When you write about a subject, you are constantly putting your knowledge to the test. If you don't know much about the subject, you will certainly be criticized on social media and blog comments. However, if your blog has quality, is successful and is highly commented, you become an authority on the subject. Potential customers see you as someone who knows what you're talking about and they start to trust your brand more. 2. Helps you to be found for free on Google Publishing content frequently means that your business has many more pages indexed on Google than a regular website. In addition, it increases the likelihood of other sites linking to your site, which helps you to position yourself better on Google and receive more visits organically. 3. It is interactive Most blogs have spaces for comments. Encouraging this conversation is a new way of creating relationships with your customers. In addition, you can take from this space several ideas for new posts, learn new things from the experience of others and receive opinions for your blog, your company and your products or services. 4. Is dynamic A common website assumes fixed, stopped content. With a blog, you have the opposite idea: constant updates, new content. This makes people visit the blog on a recurring basis. 5. Facilitates the sales process The blog helps a lot in cases where the approached customer is not yet in the ideal moment of purchase. Thus, by attracting you to your website, the customer can continue in continuous contact with your company even if you have not purchased your product or service. That way, you will gradually establish trust and the customer will already have your brand in mind when they finally decide it is time to buy. 6. Permanent results Unlike a TV advertisement, a banner on a third party website or a flyer delivered at the traffic light, the blog is a permanent asset. If you stop investing in advertising, you will no longer have a presence on these channels. If you stop writing on the blog, however, the referral links and authority of your pages to Google continue, so your company continues to receive traffic to the site for free. 7. Generates learning This is a little valued point, but extremely important. Writing a blog is a responsibility that forces you to always be aware of what happens in your industry. In addition, the fact of having to write means that you, who have studied and experienced a lot and have different opinions and arguments in your head, organize this knowledge well and manage to absorb what is most important.
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When talking about ranking strategies, it is very common to encounter aspects such as the use of links that attract the audience . In fact, Google and the rest of search engines take into account that a page, or a specific content, is shared and has links from other sites. Beyond that this is good or bad depending on the quality of the sites that link, what we will talk about at another time, in this article we want to talk about two concepts that may sound similar, they have nuances that differentiate them. Let's comment on the differences between Linkbaiting vs Link building. Linkbaiting, putting a "bait" to linkThe literal translation of Linkbaiting is link bait , with which somebody fishing may come to mind. And to a certain degree it is so, since the idea is to get attention to the degree that they link us naturally . For this, it is necessary to have high quality content, whose value makes the person who is reading it feel worth highlighting. The truth is that it is not easy to achieve this type of links , especially for the large number of sites that talk about the same things. But if you work properly, and especially do not try to force the issue, with appropriate action you can get someone to link from your blog, social networks, etc . From that point on, it will be easier for others to do the same. Linkbuilding, creating linksIn the Linkbaiting vs. Linkbuilding struggle, the second is a less natural method . Especially since it mostly involves the purchase of links, which often come from sites with a certain authority. For this strategy to be effective, quality must also be taken care of . In this case, the quality of the sites where the links appear. Google takes great care that a link comes from a page related to the topic being discussed, and not from sites where they are put in any way. Those known as "link farms" have little or no relevance in the SEO world. In fact, often the only thing that is achieved is a penalty. Linkbaiting vs Linkbuilding, which one is better?Surely you are wondering which of the two opponents will win in the Linkbaiting vs. Linkbuilding battle. The truth is that
you can talk about a technical tie, provided it is done well . Both techniques aim to ensure that other media link our content, and that the algorithms take it into account. You also have to take great care of the quality , both of the contents and of the sites where these links appear, since the authority and attractiveness for the positioning depend largely on it. It is best to combine the two methods in the strategy, looking for places to get a link or getting the attention of others to do so on their own initiative. Do you now understand better the differences between Linkbaiting and Linkbuilding? If the answer is yes, we are very happy. That was the goal from the beginning. There are several techniques to get traffic to our website. In this article we will try to give techniques so that Google indexes your site and you can improve your position in Google faster. Although before knowing some of the techniques it is necessary to have clear concepts. What is tracking ? Tracking is a process in which the Google robot, the best known "Googlebot", consults the pages and follows the links that appear on them. This robot searches for new and updated information to communicate to Google. What is indexing ? Indexing is the process of collecting information by the robot. A page that is indexed appears in the search engine when entering a term or typing the URL. Who or what is Googlebot ? Googlebot is one of Google's web crawling robots. The robot or spider uses computer programs and algorithms to determine the websites it tracks, the frequency with which it visits them and the number of pages it should explore on each of them. Techniques to index web page in search enginesSome of the techniques to index website in google search engine: Create a website map and send to Google Webmaster Tools. A sitemap is an XML document that discloses the pages and content of your website. This document tells search engines how often you renew your web content. Content managers such as WordPress, Joomla, Drupal ... make this step a lot easier thanks to the widgets we can find. Once the sitemap is created you must enter the Search Console and add your map to the website account. This step is essential for Google to recognize your page. Install Google Analytics . By installing Google Analytics, we will be able to give Google a warning that a new page is emerging and that we want them to follow up to discover the steps that we must follow. Must Read: How to Index Backlinks? Share your website through social networks. If you have social networks do not hesitate to indicate in a space your website or blog and if not, it is time to create accounts. This will help you get:
To achieve this you have to be active in social networks. Therefore, we recommend:
Work link building. Google places tremendous importance on incoming links. Therefore, try to write articles as a guest for other blogs of similar themes, participate in forums and comment on other blogs. Try that all these links are naturally and try not to always be reciprocal. On the other hand, try that the links to your website use an appropriate “anchor text” and that it is not always the same since the search engines will detect it as unnatural and will detract from your website. To get more links more links register in specific directories by your subject or sector. There are many directories so you should try to put your website in directories with a high PageRank. Internal links: Do not forget to generate internal links on your website so that users who visit you do not have to visit any other. In addition, if the internal links are correct, you can help increase user visit time and enrich with interesting content. Check that there are no broken links or errors as they give very bad image for google. Now you just have to create new content periodically and share it on your social networks. Doing this regularly will ensure that the robots do not forget you and visit you repeatedly.
Hello friend, in this post I will show you the way I use to index my links in Google in the shortest possible time and automatically (or semi-automatically). I use this method not only for my links, but also use it every time to index a new website on Google or publish a video on YouTube, etc. In order to index our links in Google in the shortest span of time, we need to follow a specific process. This process of indexing consists the following steps:
A myth that I find very wrong is to think that the only thing that matters is to have many links to our site. The truth is that, for example, it is better to have 1 single site link with PR = 5 than to have 15 site links with PR = 0. What I mean by this is that by strengthening our links by creating links to them, we not only prevent many of our links from ever being indexed, but we would also have to create fewer links to our site to get the same or better results.
If you are given to read, study or inform about SEO (Search Engine Optimization), you will have been able to see the word 'Backlink' on several occasions and, of course, the main question you have asked yourself is… “ what is Backlink? ”. Pay attention because we are going to explain everything about it and its role in the world of SEO. The Backlink, also known as 'Link Building', is basically a link that gets a web page from another website. This makes the link have a great impact as far as search engine results are concerned. For this reason, SEO work is meaningless without the term backlink. Throughout this post we will discover different details to take into account when making a link, how to do link building or where to get backlinks. The importance of backlinks There are many reasons why link building is important. However, the quality and quantity of links is essential to upload positions in the search engines. These two characteristics are the main criteria that Google takes into account for positioning. As you can imagine, the fact that a web page appears in the top positions in the SERP (Search Engine Result Pages) is no accident and this is where the impact of backlinks comes into play. In the beginning of the internet, the search engines that were used were very basic and the quality of the website did not matter, they were based simply on the coincidence of keywords (Keywords). For example, if someone created a page that reported "computer repair", the person who searched the Internet for "computer repair" would find that website without taking into account the professionalism of it. For this reason, just by creating a website with a large number of keywords and adding advertising space the income of money was guaranteed. That was when Google appeared to give importance to backlinks. In the 90s they noticed that the popularity of pages could be measured and thus create a much more efficient and reliable search engine. In this way, it is understood that if there are many websites that are linked to another page, it is because this is good. Therefore, the more links are directed to your website the better to position you in the first visible results. Where to get quality backlinks? There are many ways to get quality backlinks, naturally, for your website. They can be obtained through different searches, which I will now explain how and where they can be obtained, and they can also be of natural origin (link baiting), this means that your website is of great interest and that they are blogs or external websites Those who link your link to their own website, of course, are the best quality and those who get Google to start having you as an authority in your subject, in your product, in your services. On the other hand, the previous technique can be combined with other more “proactive” methods to make your website has a large number of links. Some of those sites are as follows: Guest Blogging This is one of the best options, it is about publishing your posts as a guest in another blog that contains the same theme, in this way you can offer your experience and quality content thus obtaining a backlink to your website from a new domain. Blogs 2.0 In this case you must open a profile in any blog 2.0 where you can share all your content, whether articles, images or videos, in any case, you will have to bring a link to your website. Social networks This way of creating backlinks is done indirectly. Normally, when a person creates a website goes hand in hand with the creation of a profile on any social network related to the subject. If your intention is to work well with SEO, it is best to open profiles on different social networks such as Twitter, Instagram, Facebook, Google + ... all of them have a very high quality and authority, although most are “nofollow” links, they all count. eNewspapers In this case, the quality is also of great notoriety as well as the authority, however, to get a backlink in a newspaper you have to be able to appear in lists of already created articles (20 Minutes, The Economist ...), by paying the link, or in the signature where you leave your comment of an article already created by the newspaper itself. Forums or directories Unlike the previous ones, there are few good quality forums to place a Backlink. Even so, it is possible to find some interest. It's about reviewing forums in the sector that interests you and placing your web link. Study of the competition: There are tools where you can study in detail the competition and the backlinks that they have achieved, in this way you can observe where they move and know where to throw when looking for links to your website. What to consider for a Backlink We have talked about the importance of creating a Backlink of quality and authority, but ... how can you know if you have really succeeded in placing your link? There are terms that you will have to familiarize yourself with if you want to get links. On the other hand, there are many tools that help you control the authority and quality of backlinks. These are some of the most common terms that are related to backlinks and you have to know to work on SEO.
The advantages of Backlinks in SEO There are many utilities of backlinks for SEO and now we will know in broad strokes the most important:
So far a little analysis to know what a backlink is and the importance it has in SEO. After knowing the details that must be taken into account for the proper functioning of your backlink strategy, you just have to put it into practice and keep growing. For us to understand each other, link building is the activity of telling Google how famous you are within the network. In short, the more friends (links) support you, and the more popular these are, the better the result.
This week I was doing my link building campaign for my site, when I had a question bothering me. After doing my backlinks strategy I thought ... How to index backlinks? How do I index them in a way that I do not have to wait for the search engines? Yes there are some ways to streamline this process. Pull up the search engines indexing the backlinks will take a long time. Is not there a faster way? But before that, there is one though. I would like to warn you before some possible issues that may occur if you index many links artificially. 1. Wait To Index Backlinks Automatic! If you crawl artificially this may seem like a weird activity for Google's algorithms. And everything that is done in a natural way is better the "eyes" of Google! I guarantee. One advice of the people who are working the longest in the SEO market is to even wait. Because Google has many ways and tools to monitor what's going on. It may well detect strange activities like this. That is a practice known as black hat. 2. Do not Want to Wait? If you do not time it time to wait! I'm not even going to care! You can use tools like the Moz Company's Seomoz. Even though they are very useful for analyzing your site and your competitor, there is a time for links to appear in the database for most tools, but that does not mean they have not been indexed yet. 3. Using Backlink Indexers One of the tools I use is the Back Link Watch. It's free though, there are some advertisements that pop up in pop-ups. But other than that, it is very useful. Either way, Google Webmaster Tools has a similar tool. It is not so complete, but it helps to find quality backlinks. But it does not mean that it will work 100%.
4. Dripping the Site Another possible solution is you ping your site. For example in the ping farm site). From the site where the backlink was placed.
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